Looking closely at the FREE SODLIER products, you will see that the values of freedom, adventure and exploration of the unknown are conveyed. This is at the heart of the brand's spirit and is the key to its success. Let's take a look at the FREE SOLDIER story.
In 2008, three young men with dreams and a passion for adventure set out to make their dreams come true. That year saw the first steps in the development of an outdoor clothing brand called FREE SOLDIER. Their unique vision of development and keen market positioning laid the foundation for the brand's development.
2, Gradually sprouting
In 2012, with the injection of more funds, FREE SOLDIER's production and styles continued to increase. The products were well received by the public. Tactical boots and tactical trousers were launched one after another. Their unique design and comfortable wearing experience attracted a large fan base for the brand. At this point, they had the courage to develop further. Because the initial results had proven that this was the right path to take.
3, Key decisions
In 2015, the pace of technological development continued to accelerate and a large number of e-commerce platforms came into being. To keep up with the times, the FREE SOLDIER online shop was launched. This is because in the 21st century, where the internet age is booming, online shopping is replacing offline retail step by step. Online shopping has become a necessity in people's lives. In order to meet the needs of the public, an online shop is a must.
4, Major breakthrough
In 2017, the FREE SOLDIER Amazon shop was officially launched. With the gradual stabilisation of the domestic market and customers, the company's staff did not increase much, which gave the founders more energy to explore and develop new markets. In the same year, the official website was launched. By now, the sales channels for the products had taken shape. The development concept of professionalism, branding and core was also initially established.
In 2020, the new Crowne Plaza epidemic dealt a serious blow to the brand, with production, transport and sales all affected to varying degrees. However, everyone on the team was not deterred by the difficulties or setbacks, but sought other opportunities for growth. By 2022, FREE SOLDIER's product lines and markets were initially defined.
With outdoor gear, tactical trousers and tactical boots at its core, FREE SOLDIR is committed to providing outdoor enthusiasts with a better wearing and buying experience. In terms of price, we are determined to achieve good value for money from our customers' perspective. In terms of product, we are constantly taking feedback from our customers and improving our products. We are constantly looking for better opportunities and are committed to bringing a better online shopping experience to our customers.
FREE SOLDIER has never been a perfect brand, but we are always striving for perfection.